MASO Youth select district representatives to Youth Network
Wednesday, 09 August 2017
Youth in the MASO programme have successfully elected their district representatives to the MASO Youth Network. This is in line with establishing the governance structures of the youth Network. The Network is made up of alumni from both the MASO Coco and MASO Business Academies. It provides a platform for young people to connect, share
- Published in News
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Changing the norm; making agriculture “cool” for young people
Monday, 31 July 2017
Farmers are ageing but who will take their place when they retire? Although the ageing demographic structure of farmers offers an opportunity for young people who are unemployed, only a few are willing to take up a profession in farming. The challenge to attract the youth to the agriculture sector has been exacerbated by the
- Published in News
Ghanaian artiste calls on youth to embrace careers in cocoa
Tuesday, 18 July 2017
In a recent tour among cocoa-growing communities of Ghana, MASO brand ambassador and dancehall artist, Stonebwoy, encouraged young people in the Volta region to consider choosing careers in the cocoa sector. As a brand ambassador, Stonebwoy (Livingstone Etse Satekla) is supporting the overall objective of the MASO (The Next Generation Cocoa) Programme for creating career
- Published in News
StoneBwoy champions cocoa farming with his music
Thursday, 13 July 2017
Dancehall artiste Livingstone Etse Satekla known in music circles as StoneBwoy has been using music to preach cocoa farming to youth in the country especially in the cocoa growing areas. The musician has been touring parts of the Volta region as an ambassador of MASO programme that aims at empowering the youth of the country
- Published in Voices of the Youth
Embrace MASO Cocoa Project – Stonebwoy tells Volta youth
Thursday, 13 July 2017
Ghanaian Dancehall artiste, Stonebwoy, has urged the youth in the Volta Region of Ghana to embrace the MASO Cocoa Project at an outreach programme yesterday, July 7. MASO, literally meaning ‘lift up’ in the Akan language, forms part of the Youth Forward Initiative, led by Solidaridad, in partnership with Mastercard Foundation, Overseas Development Institute, NCBA-CLUSA,
- Published in News
Joyce Pomah aspires to grow cocoa and manage her farm differently
Tuesday, 20 June 2017
Joyce Pomah is a 24 year native of Adiembrah, a cocoa-growing community in the Asunafo North District of the Brong Ahafo region. Joyce joined the MASO Programme in 2016 to train as a cocoa farmer. “I am convinced I will become a better cocoa farmer in this community. The training my colleagues and I received
- Published in Voices of the Youth
Charity Konadu takes baby steps towards becoming a best cocoa farmer
Tuesday, 20 June 2017
Young people who live in rural communities are faced with many challenges including unemployment. 23-year-old Charity Konadu is aware of the limited options in her cocoa growing community, Aboduam in the Sefwi Wiaso District of the Western region. She signed up to be trained as a cocoa farmer with the MASO Programme in 2016. She
- Published in Voices of the Youth
“I am becoming a better farmer with lessons from MASO” – Kweku Brimah
Tuesday, 20 June 2017
Kweku Brimah is 24 years old but already has five years’ experience working on a cocoa farm. Kweku joined his parents to cultivate the family cocoa farm after he completed Junior High School. Occasionally, Kweku also joins other friends to prune and weed other farms for a fee. The newly acquired knowledge from the MASO
- Published in Voices of the Youth