Cocoa production in Ghana supports the livelihoods of approximately 4 million farming households. However, cocoa yields remain stubbornly low and the sector is in need of rejuvenation. Young people are a key part of the solution to revitalising Ghana’s cocoa sector. A total of 20% of the population is aged 15–24, and 27% of young

Youth in the MASO programme have successfully elected their district representatives to the MASO Youth Network. This is in line with establishing the governance structures of the youth Network. The Network is made up of alumni from both the MASO Coco and MASO Business Academies. It provides a platform for young people to connect, share

Farmers are ageing but who will take their place when they retire? Although the ageing demographic structure of farmers offers an opportunity for young people who are unemployed, only a few are willing to take up a profession in farming. The challenge to attract the youth to the agriculture sector has been exacerbated by the

In a recent tour among cocoa-growing communities of Ghana, MASO brand ambassador and dancehall artist, Stonebwoy, encouraged young people in the Volta region to consider choosing careers in the cocoa sector. As a brand ambassador, Stonebwoy (Livingstone Etse Satekla) is supporting the overall objective of the MASO (The Next Generation Cocoa) Programme for creating career

Ghanaian Dancehall artiste, Stonebwoy, has urged the youth in the Volta Region of Ghana to embrace the MASO Cocoa Project at an outreach programme yesterday, July 7. MASO, literally meaning ‘lift up’ in the Akan language, forms part of the Youth Forward Initiative, led by Solidaridad, in partnership with Mastercard Foundation, Overseas Development Institute, NCBA-CLUSA,